By That
Social Girl
A social-first creative studio in Sydney. Strategy, campaign content and always-on social for fashion, bridal, jewellery and wellness brands.
Content for brands that would rather be saved than scrolled past. I plan it like an editor, shoot it like a creative and measure it like a strategist.
Selected work
2025 to nowServices
Project or retainerSocial strategy
Content pillars, formats, hooks and a rollout plan built around your customer, so every post has a reason to exist.
Campaign content
On-set capture for launches, shoots and events. Short-form video, stills and behind-the-scenes, made for the feed from the first frame.
Always-on social
Monthly Instagram and TikTok content, captions in your voice, scheduling and reporting on what's working.
Audits and launch plans
A clear read of your account with fixes you can action this week, or a full plan for your next drop or collection.
Part strategist, part creative.
I'm Isabella, the founder of By That Social Girl. I work with brands where the visual story is the sale, and I'm as at home on set with a camera as I am building the strategy behind it.
The result is content that looks like your brand at its best and gives your audience a reason to save, share and buy.
Launching something, or ready for a feed that finally looks like your brand? Tell me what you're working on.
Let's work together